Recently we’ve been asked by quite a few users and pro-bloggers:
“Why is headup a browser extension and not an website?”
It’s actually a very good question especially since our current version only works with Firefox therefore limiting us to servicing only the Firefox user community.
A method to the madness
The reason we chose to be an add-on is related to our mission of giving our users a truly semantic web experience that is related to the content they are browsing, but is entirely independent of the mechanism displaying it. Choosing to be a browser extension, or “add-on”, frees us from the restrictions inherent in traditional page based web browsing, and allows us to concentrate on realizing for our users a truly semantic web experience.
Travel without moving – Browsing without leaving the page
In Dune, Frank Herbert’s visionary science fiction novel, Guild Navigators move spaceships through space in a process described as “Travel without moving”. We can’t offer you this experience yet, however thanks to the fact that we are a browser add-on, we can let you browse a wealth of content that interests you, without ever leaving your page of origin. Check out this video to get a better understanding of the headup experience:
SemantiNet Introducing: headup from SemantiNet Ltd on Vimeo.
Well that’s all for today. As always feel free to contact me via @headup on twitter, or directly (miked[at]semantinet[dot]com) for headup invitations.
: )
All the best,
Mike
Creative Marketing – headup.com


